Why is there an arrow through the apple  tree?
The Source for this Coat of Arms and the accompanying story is Americana Illustrated, Volume 21 No. 3, a publication of the American Historical Society, Third Quarter, 1927 by Herbert A. Hull.
Arms - Vairé argent et sable.
Crest - On a mount, an apple tree fructed proper.
Motto - Vincit Veritas. (Truth Conquers)
The surname Haskell meaning "the marsh" is variously spelled Hascal, Haskill, Hascol, Haskall, etc., and is according to some authorities of Welsh origin, but other authorities trace the patronymic as well as the family to Norman sources. The family is said to be descended from a companion of William the Conqueror, and to be of Norman-French stock. That the family is one anciently distinguished is evidenced by the fact that it is an armigerous family and that legend traces the origin of the crest to a definite incident which is said to have occurred at the battle of Hastings. The legend is this: at the battle of Hastings, William the Conqueror, being faint from the lack of food, saw in the distance, near the lines of Harold, an apple tree in fruit. Expressing the belief that some of the apples would revive him until the fortunes of the day should be decided, one of his attendant knights, Roger de Haskell by name, dashed forward amid a shower of the enemy's arrows and brought to his sovereign a scarf filled with the fruit, whereupon the Conqueror bade him bear as his crest a fruit-bearing apple tree pierced by a flying arrow. The arrow seems to have disappeared, but the apple-tree remains as a reminder to posterity of the courage of an early progenitor. The coat-of-arms blazoned herewith is as recorded by Burke for Haskell. Burke does not record the motto, but this coat-of-arms, with the motto, is recorded by Matthews in his "American Armoury and Blue Book" for descendants of William Haskell, mentioned below. Whatever doubt may be cast upon the facts of the legend first related, it is certain that another Roger Haskell, born in England, accompanied his brother, William, of whom further, and Mark, to the New World.
Haskell Surname Origin
(Origin Welsh) From hasg, a place of rushes, or sedgy place, and hall or hayle, a moor. 'The sedgy place.' Asgall, in the Gaelic, signifies a sheltered place, a retreat, and with the addition of the aspirate 'H,' might make the name
Source: An Etymological Dictionary of Family and Christian Names With an Essay on their Derivation and Import; Arthur, William, M.A.; New York, NY: Sheldon, Blake, Bleeker & CO., 1857.
Haskell Coat of Arms                                                           
Origin: Welsh
Spelling variations of this family name include: Haskell, Haskel, Askell, Askel, Askill, Askil, Hascall, Hascal, Haskill and many more.
First found in Monmouthshire(Welsh: Sir Fynwy), anciently the Kingdom of Gwent, a much disputed border region of Southeast Wales, and English county from 1536-1974, where the family was seated from very ancient times, some say well before the Norman Conquest and the arrival of Duke William at Hastings in 1066 A.D.
Some of the first settlers of this family name or some of its variants were: Mark Haskell, who settled in Boston in 1620; along with Roger Haskell, who later moved to Salem with William Haskell; Charles Haskell, who arrived in Texas in 1835.
Crest: An apple tree.
Coat of Arms: A shield vair silver and black.
The surname of HASKELL was a baptismal name meaning 'the son of Anskettle'. The name was brought into England in the wake of the Norman Invasion of 1066. The earliest of the name on record appears to be ASKELL (without surname) who was listed as a tenant in the Domesday Book of 1086. The Norman Conquest in England in the year of 1066 revolutionized our personal nomenclature. The old English name system was gradually broken up and old English names became less common and were replaced by new names from the continent. Most of the early documents deal with the upper classes who realised that an additional name added prestige and practical advantage to their status. Names of peasants rarely occurred in medieval documents. In 1086 the compilation of the Domesday Book was ordered by William the Conqueror (1027-87), king of England from 1066. He was born in Falaise, the bastard son of Robert, Duke of Normandy, by Arlette, a tanner's daughter. On his father's death in 1035, the nobles accepted him as a duke. When Edward the Confessor, King of England died in 1066, William invaded England that Autumn, on 14th October, 1066 killing Harold (who had assumed the title of King). English government under William assumed a more feudal aspect, the King's tenants-in-chief and all title to land was derived from his grants, and the Domesday Book contains details of the land settlements, and the names of the owners of such. Robert ASKETIL of County Somerset, who was documented during the reign of Edward III (1327-1377). Simon ASKETEL, was the rector of Boyton, County Norfolk in the year 1361, and Roger ASKETIL was the rector of Randworth, Norfolk in 1391. The name has many variant spellings which include ANSKETTLE, ASKETTLE, ASKELL, ASKILL, AISKELL and ASKELL. A later instance of the name mentions Ales ASKELL (widowe) who was married at St. Mary, Aldermary, London, England in the year 1563. In the Middle Ages heraldry came into use as a practical matter. It originated in the devices used to distinguish the armoured warriors in tournament and war, and was also placed on seals as marks of identity. As far as records show, true heraldry began in the middle of the 12th century, and appeared almost simultaneously in several countries of Western Europe.              
Haskell Family Crest - Shield only
The Ancient Arms of Haskell
Haskell Family Shield - vair silver and black
Another Haskell Crest
Haskell Family Crest without Apple Tree
Haskell Coat of Arms from Americana Illustrated
Why are different Haskell Family Crest or Coats of Arms used?
Coats of arms are awarded to individuals although it is permissible to create a personal family crest.
Companies have created variations of the Haskell Family Crest in order to sell their wares.
Each of the Haskell family organizations uses its own form.
Which is the definitive and authoritative Haskell Family Crest?
Only you can answer that after viewing them for yourself.
No endorsement of associated products is made or implied by inclusion in this list.
This image brought to you by heraldry.ws
Site owner: Susan Clarke Haskell, Australia   ©  2008 
From website of Scott Michaud
From website of Carey Haskell
4crests.com
historicalnames.com
Haskell Crest with Feathers
Old Hand drawn Haskell Logo
Old hand drawn Haskell Logo
Haskell Family Crest and Name History
CREST or COAT OF ARMS?

Why is there an arrow through the apple  tree?
Why are there different Haskell Family Crests & Coats of Arms?
Compiled by Susan Clarke Haskell
Haskell Family History
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